As an attempt to provide more transparency to its users, Facebook asked us to come up with a way to deliver complex information in a more compelling way. To do so, we developed a set of relatable characters and fleshed out an illustrated environment that became the backdrop for our informational content. By creating our own city filled with diverse characters, using Facebook’s unique illustration style, we were able to break down important information in a way that felt natural and fun to watch. We developed several pieces of social content and used the same look and feel as a means to develop more content for upcoming topics. Although we were really excited with the outcome, Facebook’s rebrand at the time halted the final release of the work.
Please contact me for the password if you’d like to take a peek!