Art Direction & Design
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Planned Parenthood: Sigue

In order to bridge the gap in information about reproductive health among Latinas and Latinx people, we wanted to create a spot that inspired them to take care of themselves and keep going. With a celebration of the diversity within our culture and different life paths, we featured a variety of women as they worked to prioritize themselves and their future goals.

Writer: Natalia Cade
ACD: Stefanie Gomez
Director: Bianca Poletti