Verizon is the network people count on to answer the call, even when they need it the most. At the height of the football season, we put together our own team, “The Team that Wouldn’t be Here” if first responders weren’t there to answer the call. As a culmination to the heartfelt stories of all the players, we featured a reunion fifteen years in the making on Super Bowl Sunday. The spot featured Anthony Lynn, head coach of the LA Chargers, as we gave him the chance to personally thank the first responders who saved his life.
Awards
1x silver, 2x bronze | Cannes 2019
1x silver, 3x bronze | Clios 2019
#1 searched and viewed | AdWeek
#1 watched Super Bowl spot | YouTube
#1 overall digital share of voice | AdAge/iSpot
CDs: Karsten Jurkschat and Alex Little
Director: Peter Berg