As a brand that focuses on active and healthy lifestyles, IAMS wanted to highlight the unique bonds between pets and owners. Through our social content series, “Dogumentaries,” we shared long-form stories that conveyed the importance of pets' healthy and active lifestyles and how that, in turn, positively affected the lifestyles of the owners as well.
In addition, we featured short-form content on IAMS social channels that highlighted the unique and intimate moments among dog and owner using lifestyle and pet influencers such as @thiswildidea and @benjaminheath.
Check out the Fast Company write up here.
